IMATS Is Coming

Sorry about the lack of posts during these past few weeks. I had 2 assignments and 2 tests this week so I’ve been a bit stressed. But now that they are over, I have IMATS & ABBW to look forward to!

IMATS (International Make-up Artist Show) is basically a huge beauty expo with all the big names – MAC, Inglot, Hakuhodo and Make Up For Ever.

Last year, I could not attend the show because I had prior commitments but this year, I’ll be going as a part of the inaugural ABBW. ABBW (Australian Beauty Bloggers Weekend) is on the weekend of the 24th and 25th where 80 beauty loving bloggers will descend upon Sydney and party it up! However, if you are not attending the ABBW, no worries – IMATS is open to the public too! Don’t you just love that? I mustn’t be the only person who hates expos and trade shows that are only open to professionals especially when I have an interest in it 🙂 The more the merrier.

So in all the excitement leading up the weekend, I thought it be best that I come up with a wishlist/shopping list so I won’t miss out on anything!

Crown Brush

– Black Paris Trolley Case $179

I’ve been on the lookout for a traincase for so long and I think I might bite the bullet and buy one at IMATS.

– Brushes!

I’ve heard great things about Crown Brushes and the quality of their makeup brushes so I’m definitely going to purchase some.


These are pretty luxurious brushes and for the price they charge, I sure hope they’re worth it. I’m hoping to grab a brush or two (budget permitting) and see if they’re worth the hype 😀


Um. This goes without saying! Gonna grab some brushes (Can you all sense a theme here? I need more brushes!!) and maybe a couple of more eyeshadows.

Make Up For Ever

I have always wanted to try their Aqua Liners. You see, I have this problem where eyeliners just don’t wanna stay on my waterline. Oooh, and their HD blushes ($45). Mine hardened up and I don’t know why.

And that is all…for now! I’m sure that there’ll be some more additions and I’ll probably come home with more. I mean, being surrounded by 80+ beauty bloggers? That’s asking for trouble.

Want to make your own list? Check out the list of exhibitors here.

IMATS also has speakers and the ones I’m absolutely looking forward to are Pursebuzz (!!), Rae Morris and Nicole Thompson. (Full schedule for speakers can be found here).

If any of my readers (who are not already attending IMATS as part of ABBW) are in Sydney on the 24th and 25th of September 2011, come join in on the fun!

Location: Sydney Convention Centre


Saturday: 8.30am – 5.00pm

Sunday: 10.00am – 5.00pm

Note: You do not need any cosmetic credentials to gain entry into the show. Open to the public, yeah!!

Tickets are available at the door unless they’re sold out so I suggest you pre-purchase these tickets online to avoid disappointment.

Ticket prices:

2 day pass $65

1 day pass (adult) $40

1 day pass (child) $20

Hope to see everyone there 😀


2 Comments (+add yours?)

  1. Kimmi
    Aug 26, 2011 @ 17:53:36

    Great post lovely. I am a huge fan of the MUFE Aqua Liners!! I highly recommend those 🙂


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